Why are we so obsessed with the Importation business? We get this question all the time from a lot of people asking how to start an eCommerce business importing from China.
The answer is simple. As a front liner in the industry, we have seen how the importation business has liberated a lot of people from the shackles of being broke.
Literally, ANYBODY can start an eCommerce business.
If done right, the importation business is that kind of business that will make you make cool cash while you sit comfortably in your house just chatting with customers and processing orders.
It’s that simple!
But before you get to the point of making the importation business work for you, you must have invested (not just capital) into the business.
Starting an eCommerce business is “waaaaay” easier and more profitable when run side by side with an importation business. This way, you can get your quality goods directly from suppliers in China without needing a middleman. These days, with your cell phone and internet access, you can sell from any part of the world and make your money without leaving your house.
Cool right?
Let’s get into it.
eCommerce is a shortened form of electronic commerce which literally means the business of buying and selling over the internet. With the internet, you can sell ANYTHING!
What this means is that you are unstoppable after consuming the information in this article.
With the evolution of eCommerce, you no longer have to save up or wait until you have a physical shop to start an importation business. Everything you need to do to start is on your mobile phone.
Let’s break it down for you!
There are two ways you can go about this. Often, people either choose the kind of product they are passionate about or the kind of product that they already have an audience for. Before starting an eCommerce business, make the decision of the kind of product you are selling. It makes all other things easier. You can either focus on a niche area or on a particular product. For instance, you can choose fashion products generally as a niche or choose a product such as designer bags only as a niche.
After choosing what to sell, the next thing to do is to decide on where to sell. This decision is critical to the success of your business because it is your online shop. So you have to decide on the best location for your online shop in the same way you decide the location for your offline shop. The mistake many people make is to focus on too many “online shops”, where they make anywhere they can find their audience their online shop.
Instead, you should decide specifically on the platform to sell on as this is critical in driving the focus and attention of your business. For instance, a lot of business owners do their business on Instagram, Amazon, Jumia, Konga, Shopify, Esty, or their own independent eCommerce website. Whatever platform you decide to use, you have to ensure that you have a good marketing strategy to reach out to your audience.
As mentioned earlier, it is not enough to just open your business on any platform and start showcasing your products. You need to come up with a strategy that helps you talk to your customers and make them choose you over your competition. Will you be posting pictures and videos of your products and how to use them? What is your marketing strategy? Will you run paid ad campaigns?. You can go online and find many helpful tools and resources about how to market your products online.
Sourcing your products directly from manufacturers and suppliers in China is where we come in as a partner because we make it easy for you to get any product you might need for your online store. Importation from China is a great way to get started with your eCommerce business. No matter the product you want to deal in, we can assist you to get it from China.
China is the biggest manufacturing hub in the world. It produces about 27% of the world’s products. This means that you can get any product for your eCommerce Business manufactured and supplied from China. The good news is that buying or importing from China is cheap and affordable, sometimes, even cheaper than building the product yourself.
With partners like Naiyuan Mart, you can get started easily with your eCommerce business. Naiyuan Mart is domiciled in both China and Nigeria. This means that we have territorial knowledge of the Chinese market and we can do more than sourcing your products for you. We can provide you with full supply chain management services such as sourcing, warehousing, paying your suppliers, and importing down to anywhere you are in Nigeria. Read more about us here.
What are you still waiting for?
You don’t know if China has your product? Quickly, check out this post we wrote for you. It is titled “ 5 Best Chinese Websites For Importers in 2021”
Now that you have learned how to start an eCommerce business, we hope you will jump right in. Kindly share your question and suggestions in the comments section below. We read and reply to every one of them.
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