Preparing For Chirstmas Sales As An Importer
Christmas is one of those holiday seasons that every business owner looks forward to. In fact, it is one of those periods when business owners anticipate a sales rush. This is the same for importers as well. Trying to round up for the year so you can rest always comes with plans, budgets and sometimes stress. In this article, we will share tips on how to plan for holiday sales as an importer.
1. Buy products from your suppliers on time
Of course, if you want to get your products available to your customers early, you need to buy ahead of time so that your goods arrive in stock for you. This also includes paying your suppliers on time and sorting out your shipping on time as well. The earlier you get this done, the better for your business.
2. Take proper inventory
Doing this will help you streamline your plans and check which products you are putting up for sale and also the sales margin you want to activate.
3. Get your marketing materials ready ahead of time
Attending to customers during sales can be so overwhelming that business owners often forget to post on their websites and socials. Preparing these materials ahead of time will ease the stress that comes with creating marketing content. Thanks to Instagram, business owners can now schedule posts for up 75 days! Cool isn’t it?
4. Start marketing ahead of time
If you want to get good sales, the best advice is to create awareness on time for your customers and prospects to know what goes down. Do this through all the media you use to communicate with your customers. It could be through social media ads, email marketing, SMS marketing etc. At least two weeks before the sales begin is enough time to whet your customer’s appetite.
5. Plan your gifts ahead
Christmas is one of those periods businesses gift their customers. Asides from having discounted sales, appreciating your customers for choosing you is always a nice idea. If you are including gifts for your customers, the best thing is to plan this ahead too to avoid making mistakes when packing your customers’ orders during the sales.
If you found our tips useful, you might also find more tips on our social media page.
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